Pillow Talk: How to Use Pillows in Staging

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By Audra Slinkey, Home Staging Resource

I gotta say it, I LOVE pillows! I’ve seen so many spaces transformed with the simple addition of pillows that I had to share some of my favorite photos of pillow inspired spaces, as well as my top six tips to styling and staging with pillows!

My friend HSR Certified Gregg Churchill, an amazingly talented Australian Home Stager and Designer knows the art of pillow placement, so I’m using some of my favorite photos of his work exclusively to give you my top tips and to conclude with some of my favorite places to buy pillows …

Tip #1 – You Can NEVER Have Enough Pillows, so Go Big!

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Photo credit: Gregg Churchill, Mr. Home Staging & Design, mrhomestaging.com

Can you imagine if this furniture were not dialed in with pillows? This is a perfect example of how the right placement and selection of pillows can transform couches.

Tip #2 – Don’t Get “Matchy Matchy.” Mix It Up!

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Photo credit: Gregg Churchill, Mr. Home Staging & Design, mrhomestaging.com

As a designer, there are things you want to “match” to add calm and symmetry to a space (like the tables and lamps above). BUT when it comes to pillows, have fun and get a little crazy! I love how Gregg completely breaks the rules here with his color and pattern choices to make this otherwise boring, white space…POP!

Tip #3 – Use Pillows to Guide the Eye in Staging

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Photo credit: Gregg Churchill, Mr. Home Staging & Design, mrhomestaging.com

Okay, imagine this room without the pillows. Again, Gregg breaks some rules beautifully by drawing the eye up and away from the dated terra cotta tiled floors to the colorful, selection of pillows contrasted against the white couches. Not only does he distract but he connects the floors with the space through the choice of two similarly colored pillows….love it!

Tip #4 – A Square for Every Chair

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Photo credit: Gregg Churchill, Mr. Home Staging & Design, mrhomestaging.com

I have to say, I love the on-trend, coral pillows on the end chairs of this dining room as a way to connect the art with the space. By using a clean, bright, color palette of similar tones it all just flows well together, so add those pillow squares to the chairs when it works like this.

Tip #5 – Add Drama and Go “Colorless”

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Photo credit: Gregg Churchill, Mr. Home Staging & Design, mrhomestaging.com

This is probably my favorite photo because Gregg removes all the color from the space for dramatic effect, so the buyers walk in and go…whoah! The reason this works so well is because he cleverly inserts plenty of textures and pattern (fuzzy rug, platinum lamps, geometric throw and pillows). Gregg deleted the color from the space, which allows a buyer to notice the architectural elements they are buying that are special in this room, i.e. the wainscoting and hardwood floors.

Tip #6 – Pillows Make Spaces Happy!

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Photo credit: Gregg Churchill, Mr. Home Staging & Design, mrhomestaging.com

This room without the pillows? You would have zapped all the “happy” out of the space.

Audra

Okay, I admit it…I’m a pillow junkie! This is why I like to buy pillow covers at www.etsy.com (search for “pillow covers” and look for good reviews), which means I can store them better. I also look for pillows with zipper enclosures for easy washing and storing.

I shop at HomeGoods, Pier1, BurkeDecor, WayFair, BallardDesign, and PotteryBarn (most of which I get my “To the Trade” Discount).

What are some other pillow tips you want to add?

phpgKLtM0AMABOUT THE AUTHOR: Audra Slinkey is president of the Home Staging Resource, a RESA Accredited home staging training and certification company. Slinkey has personally trained over 3,000 stagers worldwide and is a bestselling author and international speaker. She also serves as president of the American Society of Home Stagers and Redesigners. Connect with her on Facebook!

Need More Space? 8 Hidden Spaces in a Home

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5 Deck Makeover Projects Under $300

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Give sellers everything they need to transform their deck into that one feature of their home buyers can’t walk away from — without spending a fortune. Email a free article from the REALTOR® Content Resource: “5 Deck Makeover Projects Under $300.” It’s one of five free articles now available in the “Livin’ Large in the Outdoors” article package. Share all five today.

Visit houselogic.com for more articles like this.

Copyright 2014 NATIONAL ASSOCIATION OF REALTORS®

The REALTOR® Content Resource is brought to you by the NATIONAL ASSOCIATION OF REALTORS®. With it, you can download free homeownership content from HouseLogic to your marketing materials.

Mudrooms: Should You Stage One in Your Listing?

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By Melissa Dittmann Tracey, REALTOR(R) Magazine

Given the harsh winter across the country this year, more home buyers may have added a mudroom to their wish-lists. Could staging one in your listing win over more buyers’ hearts?

The home owner may already have the perfect space carved out for one. If that’s the case, all you may need to do is bring in a bench and add some hooks or cubbies for extra storage.

The mudroom is a place to transition from the outside to the inside. The idea is to create an organized place for hanging coats and bags, and removing those muddy shoes or organizing the children’s items as soon as you step in the door — and so they’ll be easy to grab when you’re ready to step back out the door too.

As such, the location of the mudroom needs to make sense if you stage one. Mudrooms need to be close to an exterior door or the garage. Otherwise, the purpose is defeated if you have to track your rain boots and wet umbrellas across the house.

Here are some simple staging touches if adding a mudroom — or at least a few characteristics of one — to your listings.

CUBBY SPACE

Add some cubbies for extra storage. This can be perfect spot to store shoes, kids’ toys, or all of that ever-growing winter garb.

BENCH SEATING

Offer up a bench where home owners can sit down and remove those dirty shoes, instead of trying to balance on one foot to do it.

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Photo credit: Ryan Dressel, Stage Right Design Inc., stagerightdesignllc.com

 

 

SHOE TRAY

Offer up an easy wipe-off mat or dress it up a bit by trying out this idea of using a tray filled of rocks to store those muddy boots near a door.

HOOKS

Add some hooks for hanging coats or book bags. If the home doesn’t have an entryway closet, your buyers may never miss it.

ORGANIZED SPACE

A mudroom can get dirty with all those outdoor items heading in, but that doesn’t mean it should be coated in mud. Keep it clean, organized, and functional for quick drop-offs as you head into the house.

ACCESSORIZE

The mudroom needs staged too. Don’t leave it completely empty or too cluttered that it doesn’t show off its function. Offer just enough touches to paint the picture and make buyers go “wow, that would be a nice space to have!”

Can You Squeeze an Outdoor Retreat onto a Small Lot?

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By Melissa Dittmann Tracey, REALTOR® Magazine

Builders increasingly are squeezing large, luxurious homes on smaller lots, at a time when home owners and home buyers say they crave outdoor retreats.

While home owners and buyers say they want outdoor space, they also are motivated by the perk of less lawn maintenance, which smaller lots offer. Also, settling for a smaller lot size may mean more space that can be dedicated to the inside of a home or getting a new home in an urban or historic area.

Whatever the reason, home owners are finding they can still make use of their small lot size and carve out luxury in their outdoor space, whether it’s for dining, relaxing, or creating an oasis.

Take a look at these photos pulled from the remodeling website Houzz.com to get inspiration of how small lots can still be used in big ways.

1. Peaceful dining space

2. Squeezing in a pool.

3. Lounging spot.

 
4. Perfect for entertaining

5. Growing space

6. Kid-friendly

7. Back seat perspective